GQ 100 Best things in the World list made it online this week.  In at number 9 is G-Form which includes an image and weblinks, with a brief overview of the product.  This reached an additional audience of 500,000.

http://www.gq-magazine.co.uk/entertainment/articles/2011-12/01/100-best-things-in-the-world/g-form-extreme-sleeve#ContentTop